Ambit Energy | Our Opportunity

For as long as most of us can remember, public utilities have been operated as regulated monopolies. In the last few years, state by state, those utilities have been, or are being, deregulated. What does that mean? Before deregulation, one company provided all aspects of your electric service–generation, sales, delivery, billing, and support. After deregulation, some or all of these components were separated. The rules differ from state to state, but generally speaking, the power plants, salesmen, retail suppliers, billing companies, and delivery companies (the ones who own the poles and wires) are no longer a single company. In some states, like Texas, those are all separate companies now.

Ambit Energy has stepped up to the plate, and now competes as a retail energy company. Furthermore, Ambit Energy has created a dynamic marketing plan that allows its Independent Consultants to gather customers by simply educating their family, friends, and acquaintances about the benefits of rate competition in home energy!

It is called one-to-one or network marketing and we believe it is the most powerful business model ever conceived. And anyone can do it.

Texas New York

In Texas

Texas is the world's 11th largest electricity market. Its population is expected to grow 60% between 2000 and 2030. To ensure that Texas will have the affordable power it will need to support this growing population, the state has deregulated and restructured its energy markets. This has spurred a massive investment in generation with more than $15 billion in new capacity.

Deregulation of the Texas wholesale market began in 1995 when independent power generators were permitted to gain access to the statewide power grid (the "Grid"). In 1999, Texas established the Electricity Reliability Council of Texas (ERCOT) as the independent operator of the Grid, and began linking together generators, energy delivery companies and retail electric providers ("REPs") such as Ambit in order to promote competition. Formerly integrated utilities were split into three businesses: unregulated wholesale power generators, regulated transmission and distribution service providers ("TDSPs", "wires company" or "energy delivery company"), and unregulated REPs.

The primary responsibility of the energy delivery company is to deliver electricity over its power lines to homes and businesses on behalf of the REPs. These delivery companies are also responsible for building new power lines, restoring power following outages, reading electric meters, and connecting and disconnecting service as ordered by the REPs. For issues relating to meters, power quality, new construction, meter installation, tree trimming and outdoor lighting, consumers call these delivery companies directly.

Retail competition began on January 1, 2002, when customers of independent operating utilities in the ERCOT regions of Texas were allowed to choose a retail electric provider. Residential and many commercial customers were transferred to the incumbent REPs to be served on a month-to-month rate, known as the "price-to-beat," until such time as these customers chose to be served by an independent REP. Today, although the "price-to-beat" is no longer part of the deregulated environment, Ambit Energy continues to aggressively undercut incumbents' rates and beats other competitive REPs all across Texas.