The start of a new year is a great opportunity to learn new things that can help increase your business. There are so many aspects—marketing, sales, leadership, business development, personal growth—that you can learn about and improve. Ambit Energy is sharing some of the best business books to read this year to help you become a better entrepreneur, marketer and leader.
Marketing is essential, regardless of how big or small your business is. However, it may seem daunting because you don’t know where to begin. How do you start a marketing plan? What areas should you focus on?
“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” will answer all your questions about marketing. According to author Alan Dib, you don’t need a lengthy marketing plan to find the right customers and grow your brand. A one-page strategy plan will do. This book is great for people who don’t have a marketing plan yet or even those who want to revisit their marketing plan this new year.
Another book that can help you understand marketing and sales is “Book Yourself Solid” by Michael Port. This work provides practical techniques, strategies, and skills to get more clients and increase sales. The author even offers verbal and written exercises so that you can confidently market and sell your products or services better.
One way to grow as a leader is to learn from top leaders in their particular industries. Tim Ferriss, the author of the famous “4-Hour Workweek,” recently came out with a new book called “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.” It’s based on his podcast series, “The Tim Ferriss Show,” in which he interviews many people who are at the top of their fields. They share their tactics, tips, and life lessons that helped them become the influential leaders they are today. This book contains his favorite lessons from his podcast.
A big part of leadership is conflict resolution and negotiation. “Negotiating the Nonnegotiable” by Daniel Shapiro, a well-known Harvard negotiation expert, shares how you can resolve even the most difficult emotionally-charged conflicts. By learning how to negotiate, reconcile, and resolve disputes with others, you’ll be able to foster better relationships professionally and even personally.
It’s good to have ideas, plans, and processes set in place for your business to grow, but what about your own personal growth and success?
In “Grit: The Power of Passion and Perseverance,” Angela Duckworth explains that grit is a combination of passion and persistence. She dives deep into what really leads to success and achievement through in-depth research and real stories from students, educators, athletes, and business people. Anyone is able to succeed if they harness their passion and perseverance.
Another important factor of success is productivity. Productivity is not about being busy but rather working smarter, faster, and better. In the book “Smarter Faster Better: The Secrets of Being Productive in Life and Business,” Charles Duhigg examines the science of productivity and why certain people and businesses can get so much done. You’ll be able to learn how to improve at the things you do through his research and real-life anecdotes.
Through these different business books you can help grow your business, attract customers and build brand awareness. For additional helpful tips, learn more ways to grow your business with Ambit Energy.